Head of Marketing Strategy & Branding – The Bank of Punjab (Lahore)

The Bank of Punjab invites applications for the position of Head of Marketing Strategy & Branding within its Corporate Banking, Staff & Strategic Initiatives. Candidates should be experienced, dedicated and performance-driven.

Key responsibilities: Lead development and implementation of comprehensive brand strategies and marketing plans; develop and manage marketing budget; ensure efficient allocation of resources; collaborate with business teams, product managers and other stakeholders to align brand strategies; oversee execution of ATL and BTL marketing campaigns; spearhead launch and management of social media campaigns; manage internal and external communications to ensure consistency and clarity; drive creation of diverse content types (articles, videos, infographics, social media content) in support of brand initiatives.

How to apply: Interested candidates who meet the criteria are encouraged to apply online via the BOP career portal at https://www.rozee.pk/company/the-bank-of-punjab-bop. Only shortlisted candidates will be called for interview. No TA/DA will be admissible.

Other notes: The Bank reserves the right to accept or reject any application without assigning reasons. The Bank is an equal opportunity employer; females, minorities and persons with disabilities are encouraged to apply. The position carries market-based competitive remuneration.